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Market Promotion

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Promote your farmers’ market using approaches that cost nothing except for doing them. Of course they need to be kept updated as necessary. To generate the greatest visibility, do as many of these as you can. Click images to visit real examples. Passive promotional methods are those you put out there and wait for people […]

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Good market practices

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The difference between struggling and success can be good market practices. What makes for a good farmers’ market? Certainly a strong and supportive base of shoppers is an essential ingredient. Yet demand for products is simply the fuel. How well the market is organized is the engine. Some engines waste fuel whereas others are efficient […]

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Belfast Market Guidelines 2003

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I. PARTICIPATION A. The Farmers’ Market consists of local small growers of vegetables and other related agricultural products; local producers of “added value” items such as baked goods, pickles, preserves, etc.; local people involved in catching, processing and distributing Maine seafood products; local crafts people; and any other category deemedacceptable to the voting membership. B. […]

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The spectrum from peddler’s market to producer’s market

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Thinking about Farmers’ Markets There are lots of ways to direct-market foods at a farmers’ market, some of which perhaps not everyone is familiar with. To better visualize the distinctions among them, it is often helpful to such arrange variations on a theme along a spectrum. This article is presented as a description of what […]

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Do farmers’ markets need managers?

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Starting a farmers’ market is a form of community organizing. It happens on two levels, organizing the market members and organizing the shoppers. Working with these two audiences takes very different forms, and I will concentrate here primarily on how the market members are organized. Community organizing can take many forms depending on where the […]

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Product Liability Insurance Q & A

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Hi Tom, I got your name off the internet at the MFFM website. I am a farmer and I currently sell at a local market. The question on “product liability insurance” has come up and it looks grim for the small farmer (once again!). The market master has come to the conclusion that we will […]

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Limiting market membership?

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We submit that there are two questions in the issue of limiting market membership. These two questions are: “Does the market have the right to limit membership?” “Is it a good idea for the market to limit membership?” Does the market have the right? When it comes to the ability of market members to limit […]

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Dependent markets versus independent markets

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Consider for a moment the way farmers’ markets are organized. Not whether or how they are incorporated, not how many or what kind of members they have, but rather how and whether the membership is involved in the management of the business of being a farmers’ market. There seems to be two general categories: those […]

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Market slogans and longer pieces

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What does your market say in its advertising? Several of the markets doing brochures or print advertising have used slogans or phrases to better communicate with their audience. Many other organizations also attempt to influence the public consciousness toward paying more attention to localness and community in making purchases. This page is presented in an […]

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Don’t Use Hanson Hanging Scales

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by Tom Roberts, Selling Outdoors, 1992. The first issue of Selling Outdoors contained an article about the State Bureau of Weights and Measures ruling on the Hanson scales that are commonly used at farmers’ markets. That ruling made it clear that in 1992 there should be no more Hanson hanging scales in use at markets. […]

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