Marketing

A partnership in Bangor brings new shoppers to markets

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This article describes a marketing opportunity to attract new shoppers by partnering with local employers. In spring of 2019, MFFM was approached by the City of Bangor’s Wellness Committee to develop a program that will give their 500+ employees incentive to buy healthy food from the local farmers’ markets.  Employer Partnerships Each year, the city’s […]

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Snapshot Week Photo Competition

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Maine Farmers’ Market Snapshot Week is our annual celebration of farmers’ markets in Maine. This event coincides with National Farmers’ Market Week, falling on August 4-10, 2019. Photo Competition This year’s Snapshot Week features a photo competition for shoppers and farmers. The competition will run for 2 weeks August 4 – 17 to give you […]

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EBT Equipment Options for your Farmers’ Market

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Let’s navigate the EBT equipment world together. This article addresses the free SNAP EBT Equipment Program and discusses additional options for ineligible markets. All markets that accept SNAP/EBT must possess a machine that processes the EBT transaction.   Free Equipment? The USDA-funded (free) SNAP EBT Equipment Program has reopened (more info here). This is a […]

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Buying your own EBT Equipment

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If you’re looking to purchase EBT equipment for your SNAP program, without the help of a grant to subsidize the cost, then you should fall into one, or ideally all, of these categories: Our market has offered SNAP for years; Our vendors are dedicated to keeping this program sustained; We have enough shoppers using SNAP/EBT […]

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Farmers’ Markets Midcoast to Downeast

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Map of Midcoast and Downeast Farmers’ Markets (July 2019 update: if you’d like maps to distribute at your market – please fill out this survey) In 2018, the Maine Federation of Farmers’ Markets released a new map of Midcoast and Downeast farmers’ markets featuring 20 of the unique farmers’ markets that take place along the […]

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Branding your farmers’ market – guinea pigs needed!

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At this year’s Maine Farmers’ Market Convention (January 11th at the Augusta Civic Center), creative strategist Arielle Bywater (from Pica in Belfast) will be discussing ways farmers’ markets can hone their brands to reach new customers and increase loyalty among existing shoppers. Arielle will be looking at all aspects of a market’s outreach strategy, including websites, […]

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Small Business Saturday

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If you’re looking for a shopping experience quite different from what you’ll find at big box stores, an experience that is small and friendly, and a way to support small business and farmers in your town, make a trip to the farmers’ market on Small Business Saturday! Below is a list of the markets we […]

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UMaine Extension offers new resource for food entrepreneurs

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Orono, Maine – University of Maine Cooperative Extension has launched a new online resource designed to be particularly useful to aspiring or existing food manufacturers wanting to produce specialty food products. The new website, Resources for Food Entrepreneurs, was created by UMaine Extension regional small business educator and Extension professor Louis Bassano; Extension food science […]

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