Marketing

Key Components of SNAP outreach & promotion

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                    CLICK HERE to view this short slideshow that we created for a recent conversation with SNAP Educators from throughout the state. Many SNAP Educators assist their local farmers’ market with outreach and promotion of SNAP, Maine Harvest Bucks (or other nutrition incentives), WIC, and other low-income […]

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Shop Local Saturday – and all season!

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In recent years there has been a growing movement to encourage holiday shoppers to “shop small” on the Saturday after Thanksgiving. This effort aligns with our campaign to remind people of the wonderful gifts available at virtually all winter farmers’ markets. Below are some simple graphics that emphasize that message (feel free to repost and adapt […]

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Snapshot Markets 2016

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Markets of all sizes will be participating in our first Maine Farmers’ Market Snapshot Week August 7-13. Markets that registered in advance will receive a toolkit containing posters, prizes, surveys, and other materials. We welcome all markets to use our online resources. For a list of markets that signed up to receive the toolkit, click […]

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Snapshot Week August 7-13

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Help tell the story of your market during Maine Farmers’ Market Snapshot Week, August 7-13! Markets around the state will be participating, with special events, photo events, and more. This is a great way to be part of the network of Maine farmers’ markets, while also celebrating National Farmers’ Market Week. Want to join in? […]

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Farmer’s Market Signs

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Where are Your Farmers’ Market Signs? Maine is largely free of the scourge of billboards, but at the cost of some fairly complex rules around signage (as recently outlined in an article in the Portland Press Herald). Fortunately, the state allows farmers’ markets more latitude than bricks-and-mortar businesses in the area of signage. Here is […]

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SNAP Promotional Materials

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Here’s a simple poster you can customize easily. (We hope to have more soon!) Generic SNAP Outreach Poster 2015 Here are some sample materials from other markets: 2015 Lewiston Farmers Market Summer Poster How to use food stamps flier Lewiston Farmers Market SNAP Outreach Poster 2014 with coupon – Lewiston SNAP Outreach Rack Card POLAND […]

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Marketing advice to beginning farmers

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Don’t put all your eggs in one marketing basket. There are many places that today’s small farm can sell their productions. You might try an on-farm CSA, sell to your local food buying club, a multi-farm CSA or a Food Hub, grow for a string of retailers and/or restaurants, or sell to a wholesaler or […]

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Why leaving attracts customers

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I am sure you have noticed. And I am sure you have commented to others in your market. In our market it is a commonplace understanding among those who have attended any length of time. The phenomenon in question is this: No matter how long a lull in customers you have endured, as soon as […]

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