Marketing

Farmers’ Market Ads We’d Like to See

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Sample Ad #1: Take a break. Get Outdoors. Go Shopping Outdoors. See what’s in season for dinner this week. Avoid eating industrial commodity foods from far away sold under fluorescent lights. Gather the goodness created by the local earth, the local rain, the local sunshine and the local people. Take a stand against the winter […]

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Promotional ideas for farmers’ markets

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This list is a compilation of promotional ideas for Farmers’ Markets that have been tried in Vermont and Maine from 1985 to 2000. We include some obvious ones such as “take out an ad in the paper or radio” but also list the more creative and customer-involving ideas we have heard of. If you or […]

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Farmers’ market ads we’d like to see

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Sample Ad #1: Take a break. Get Outdoors. Go Shopping Outdoors. See what’s in season for dinner this week. Avoid eating industrial commodity foods from far away sold under fluorescent lights. Gather the goodness created by the local earth, the local rain, the local sunshine and the local people. Take a stand against the winter […]

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Email newsletters

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Many markets have begun to use e-mail newsletters to communicate with their customers. The age of buying stamps and paper and printing a newsletter is coming to a close. E-mail newsletters can be very inexpensive to use, can be sent whenever there is market news or reminders you want to let your customers know about, […]

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End of market gleaning program

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To have surplus picked up at the end of market day at YOUR farmers’ market, why not start an  End-of-Market Gleaning Program? An easy-to-implement program that provides an alternative to feeding your perfectly edible surpluses to your animals or compost pile. Staff at your local County Extension Office working with their Maine Harvest for Hunger […]

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Market Promotion

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Promote your farmers’ market using approaches that cost nothing except for doing them. Of course they need to be kept updated as necessary. To generate the greatest visibility, do as many of these as you can. Click images to visit real examples. Passive promotional methods are those you put out there and wait for people […]

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Market slogans and longer pieces

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What does your market say in its advertising? Several of the markets doing brochures or print advertising have used slogans or phrases to better communicate with their audience. Many other organizations also attempt to influence the public consciousness toward paying more attention to localness and community in making purchases. This page is presented in an […]

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Filling market voids

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(article from 1990’s Selling Outdoors) Does your market have voids? This is another way of asking if there are times during the year when an item is in season, but no one at your market is offering it. Some markets, especially new ones, often don’t recognize that “market voids” or “supply gaps” are one of […]

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