Merchandising

The Shō of Market

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In many Japanese martial arts, there is a differentiation between the SHŌ (say ‘show’) of the art and the DŌ (say ‘dough’) of the art. Basically, the DŌ is the functional part of the art, how to make the movements and what they are useful for, both in terms of spiritual centering and self-defense. On […]

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To tent or not to tent

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I’ve been offered a raincoat more than once while setting up on a rainy morn. Many market members protect their stands with some kind of sun and rain protection, or “tents” as they are generically referred to. You may be using one, or you may be considering getting one. For five years I set up […]

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Selling by variety: Does it work?

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by Jeanne Boelsma, Bethel Farmers’ Market Two main reasons customers shop at Farmers’ Markets are freshness and taste. I have found that by planting specific varieties with excellent taste and other outstanding characteristics, I can enthusiastically recommend a variety, knowing the customer will be back for more. I like to plant the sweetest, corniest flavor  […]

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The question of sending a worker to market

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At a certain stage of growth in our operations, it becomes apparent that we cannot do everything that needs doing all by ourselves. When this time arrives, we hire helpers to get things done in a more effective and timely manner, as well as to be able to simply do more overall. Hiring the right […]

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Farm Supplies

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Where to find… Onion bags, plastic bags, wooden boxes, scales, apple ladders, scissors, clamshells, pint and quart containers, and other packaging, marketing and farm supplies. Know of other good sources? Tell us about them so we can share! Cardboard Trays, Locally Produced. Need corrugated trays for your customers to use? Trays are 17¼ x 13 […]

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