Pricing

Setting prices synthetically rather than analytically

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Analysis tries to understand things by breaking them down into their components. Synthesis tries to understand a thing by combining and processing information in its surroundings. Do you determine your prices by building them up from their component costs? Or do you look at how your prices will fit into the entire market ecology that […]

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Who says, “Eggs is eggs?”

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That was my response in 1987 when a customer remarked that my eggs were too expensive; that supermarket eggs were less than a dollar a dozen, and that, after all, “eggs is eggs.” I marveled at the wisdom embedded in this homily, not for its truth, but for the comfort it provided the speaker when […]

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Triple bottom line

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We don’t just do it for the money… Assuring our ethics is displayed in our economics. The “Triple Bottom Line” is concept that has gained popularity and credibility since its first introduction in the mid 1990’s. TBL, or 3BL, refers to the social, ecological and economic bottom lines of any business, whether for-profit or non-profit. […]

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