During National Farmers’ Market Week, August 7-13, 2016, farmers’ markets across the state participated in the first annual Snapshot Week. We collected stories, photos, and more from 50+ markets, all to be compiled into an annual report this fall.
Maine Public Radio’s Maine Calling helped MFFM kick off the occasion by dedicating a full hour of the program to discussing Maine’s farmers’ market (listen here), and we were honored to host a visit from Representative Chellie Pingree and USDA Undersecretary Kevin Concannon to the Augusta Farmers’ Market at Mill Park. Senator Angus King shared his thoughts on Maine farmers’ market heritage with a thoughtful op/ed article. Markets devised many other ways to celebrate, and shoppers enjoyed participating at the markets and on social media (#MESnapshotWeek).
Snapshot Week at a glance:
We’ll be promoting Snapshot Week to the public through a variety of media during July and early August. Each market can decide its own degree of involvement. Joining in is a great way to celebrate National Farmers’ Market Week (which takes place the same week), and take advantage of our statewide farmers’ market promotion. Participating markets will learn about their customer base, engage their shoppers though story and photo sharing, enjoy the benefits of a network-wide event, and be featured in the full-color Maine Farmers’ Market Annual Report.
- Getting started guide
- 10 Tips for a Successful Snapshot Day
- Snapshot Week graphics ready for social media
- Tips for promoting Snapshot Week
- A “cheat sheet” of social media themes and talking points
- Photo tips for markets
- Maine farmers’ market coloring pages
- Snapshot Week press release template for markets
Snapshot Week Toolkit
Markets that signed up for Maine Farmers’ Market Snapshot Week will be receiving a toolkit containing Snapshot Week materials, including the materials listed below. (Click here for a list of participating markets.)
Logistics and promotion materials:
- Tip sheets
- Photo release waiver tools
Materials for shoppers:
- Prizes (“I Love Farmers Markets” temporary tattoos)
- Coloring pages (50 copies)
- Cards listing suggested social media hashtags
- Surveys (cards with photo suggestions on one side and a very brief survey on the other)
What will the market need to do?
Most markets will need a couple of volunteers to help out the day they celebrate Snapshot Week. The volunteers will collect information from market members, conduct surveys with market shoppers, and help take lots of photos (including getting signed releases for some of them). Many markets are planning other activities for the week, such as special music, prize giveaways, face painting, etc…., but that is completely optional.
Photos and data collected will be shared in the report to be issued this fall. (Although photos will be market specific, all data will be aggregated and anonymous for the report) We’ll ask participating markets to help collect the following types of information:
- Shopper surveys (short surveys designed like postcards, which we will provide)
- Photos (learn more)
- Stories and testimonials from shoppers
- Details about the markets and market farmers (via short surveys for market managers and vendors)
The only cost to the markets will be to photocopy more of the coloring pages (if desired – we’ll send 50 copies) and, for some markets, the cost of mailing the surveys back to our office. (Most markets will be able to convey their packets back to a central market from which we will retrieve them. More on that later.)
National Farmers’ Market Week
Snapshot Week takes place during National Farmers’ Market Week. We’ve assembled a few resources related to NFMW here.
Thank you to our sponsors!
The nuts and bolts of this project were funded by the USDA through a Farmers’ Market Promotion Program Grant. Some local sponsors contributed in ways that made the project even more special: We would like to recognize Rebel Elephant Art for donating the artwork for several of the coloring pages. Fedco Seeds donated hundreds of seed packets for prizes and seed-planting activities. And the Maine Organic Farmers’ and Gardeners Alliance donated 210 ticket to the Common Ground Country Fair.